Career Profile: Green Marketers

In today's career profile, we will take a look into the social responsibility field at a traditional occupation with an eco-friendly perspective. The green jobs sector is experiencing tremendous growth, especially when it comes to business practices and applications. If you haven't taken the time to educate yourself on recent green trends and developments, it could be a very smart move. Even if you're aren't passionate about the environment, you should be aware. There's a good chance that the company you end up working for values green business practices, or faces competitors that do!

A green marketer's role includes many tasks; marketing environmental awareness is certainly one of them. They analyze green marketing and sales trends to forecast future conditions and analyze the effectiveness of marketing strategies and channels. A large part of their job involves keeping up to speed with environmental technologies, advances, and education. They attend many conferences, events happening in local/relevant communities, and promotional events-all related to green products, companies, and technologies. An essential component is understanding consumer opinion, so research on buying habits and values is important. This helps them determine which target markets are most susceptible to green services, products, and technologies. Incorporating green business  practices (such as the use of recycled materials in the manufacturing of a product) into a company's branding or sales initiatives is a major component to the job. As stated earlier, marketing environmental awareness is key. A green marketer is constantly promoting environmental information and implementing it within advertisements, presentations, public relations related work, and other communication materials. Knowledge of green markets, regulations, products, and technology is carefully worked into the marketing strategy for optimal sustainability and social responsibility. Green markets identify the best marketing channels for their products/services and re-design or improve upon existing marketing strategies that lack environmental focus. In their efforts to spread awareness, green marketers are also responsible for writing the marketing content for green company/product websites, brochures, blogs, and other channels of communication. (Job task information adapted from O*Net, onetonline.com).

This career is just one example of how social responsibility or sustainability can be incorporated into an already existing, traditional business career. Combining your passions with your career... sounds familiar? That's what iChoose is all about. Click on the link below and take some time to see just how many different types of green jobs there are, and how much growth the industry is experiencing.

All Green Economy Sectors

Also, take the time to check out Justmeans, a website all about doing "business better." This website has a plethora of content on applying social responsibility to business, initiatives that companies are starting, and general industry news.

Don't forget to check back later in the week to learn about Vault Guides, the detailed and information rich industry guides available online to you through Babson!